The shopping
knowledge network

CEO

Michael Quoc is the founder and CEO of Demand.io. Michael founded Demand.io to apply AI, advanced engineering, and community-first principles to solve everyday consumer problems at scale. Michael’s operating philosophy is to create aligned economic outcomes across his company, his employees, his community stakeholders, and business partners alike. Prior to founding Demand.io, Michael served as Head of Product at Yahoo, where he drove innovation across the Fortune 100 company’s global network. Michael previously held product leadership roles at Desktop.com and investment and strategic advisory roles at Pequot Ventures and Jefferies Broadview. Michael studied Computer Science at UC Berkeley and holds a Bachelor’s in Business Administration from the Haas School of Business at UC Berkeley.

VP of Brand Marketing

Allison Mac is VP of Brand Marketing at Demand.io. Allison leads brand strategy and communications across our network of products. Allison brings over 15 years of experience as a marketing executive for startups to publicly traded tech companies. Allison joined us from TrueCar (NASDAQ: TRUE) where she served as VP of Marketing, leading all marketing functions including brand marketing, B2B marketing, product marketing, partner marketing, and creative design, and led the $250M auto e-commerce company through a comprehensive branding execution post-pandemic, driving key marketing metrics. Prior to that, Allison served as Head of Brand Marketing & Communications for the popular social gas price tracking app GasBuddy, where she played a leading role in driving the app to 100M downloads through effective brand storytelling and creative PR and partnership executions. Previously, Allison served as Director of Marketing & Growth for VC-backed social news startup Inside founded by Jason Calacanis and backed by Elon Musk, Mark Cuban, and Sequoia Capital. Allison started off in her career as a broadcast news journalist and PR account executive. Allison holds a Bachelor’s in Broadcast Journalism and Bachelor’s in Political Science from Syracuse University.

Principal Software Engineer

Brian Stanback, Principal Software Engineer and technical co-founder at Demand.io, brings a background of working with startups, where innovation and agility were key to shaping successful products. From the company's early days, Brian has been instrumental in shaping its technical vision and architecture. Brian’s blend of innovation, cultivated in fast-paced startup environments, along with leadership and a dedication to crafting robust, efficient systems, has guided the engineering team through numerous milestones, aligning with Demand.io's mission. Brian's expertise and leadership within the engineering team help drive the creation of solutions that benefit consumers, creators, and sellers.

Staff Software Engineer

Isaac Sornborger is a Demand.io Partner and Staff Software Engineer. Isaac currently leads software engineering for Demand.io’s core data platform, CommerceIQ, leading architecture design and implementation of our custom LLMs (large language models) and AI data pipelines. Isaac previously was a Principal Software Engineer at Northrup Grumman where he lead development of modeling, analysis, and design tools for aerospace engineering applications. Isaac holds a BS in Computer Science and a Master’s in Computer Engineering from Santa Clara University.

Director of Web Products

Harrison DeSantis is Director of Web Products at Demand.io. Harrison leads product management for web surfaces across all Demand.io properties. Harrison brings a unique blend of expertise across product leadership, growth, and technical SEO, having most recently served as Director of Product at TrueCar (NASDAQ: TRUE), overseeing TrueCar’s financial products suite. Prior to this, Harrison served as TrueCar’s SEO Director, leading cross-functional search engine optimizations across the TrueCar website. Previously, Harrison served as SEO Director at 3Q Digital, a leading global digital agency, leading client initiatives to drive SEO performance. Harrison holds a Bachelor’s in English from UC Santa Barbara.

Senior AI Engineer

Dylan is a Senior AI Engineer & Data Scientist at Demand.io. Dylan currently leads the development of our custom LLMs (large language models) for e-commerce and related data systems and pipelines. Dylan previously served as a Senior Data Scientist & Machine Learning Engineer for WebMD, where he spearheaded a variety of AI projects geared at providing LLM-based chat features, optimizing content recommendations, and ad yield optimization. Dylan serves as a student mentor at Udacity for the AI Engineer Nanodegree Program, advising students on topics of deep learning and computer vision. Dylan holds a BS in Electrical Engineering from UCLA, a Master’s in Computer Science with concentration in Machine Learning from Georgia Tech, and a Master’s in Computer Science with concentration in Technology Management from William Jessup University.

Sr. Marketing Manager of Growth

Terry Choe is a Senior Marketing Manager of Growth at Demand.io. Terry leads paid search, paid social, ASO, affiliate marketing, influencer, and other direct response channels across the Demand.io network. Terry brings over 7 years of growth marketing experience from the B2C entertainment industry joining us from Rakuten Viki where he served as a Senior Product Marketing and Digital Marketing Specialist leading GTM strategies, digital marketing campaigns, ASO, and PR. Prior to that, Terry worked at Fullscreen Media managing YouTube strategy for broadcast companies. Terry holds a Bachelor of Arts in Psychology from the University of California, Los Angeles.

Director of Revenue Operations

Jimmy is a Demand.io Partner and Director of Revenue Operations. Jimmy has played a pivotal role in architecting, scaling, and operating our core data platform, CommerceIQ. Leading our internal revenue and content operations, Jimmy oversees our affiliate partnerships, revenue metrics, and core operations technology and international support teams. Jimmy has a background in business development and partnerships at PriceGrabber and Connexity. Jimmy holds dual degrees in Economics and Creative Writing from the University of Wisconsin-Madison.

Senior Product Designer

Brett Benner is a Senior Product Designer at Demand.io. Brett currently leads strategic design projects across our portfolio. Brett previously led product design at Byte, a dental alignment company serving users via mobile app. Previously Brett led product design for healthcare SaaS initiatives at Pacific Life and CuraPatient. Brett holds a Bachelor’s in Informatics from UC Irvine.

Senior Visual Designer

David Guzman is a Senior Visual Designer at Demand.io. David leads our visual design, art direction, and branding design for the company and its properties. David brings 10 years of experience in graphic design, art direction, and social content design, working for global clientele including Google, Apple, Amazon, Disney, Netflix, and Walmart. Prior to joining us, David was a Graphic Designer at NVE Experience Agency. Previously, David also served as a Designer & Art Director at the Omelet design agency in Los Angeles. David studied Graphic Information Technology at Arizona State University.

Marketing Specialist

Jessica Ho is a Demand.io Partner and Marketing Specialist. Jessica supports brand and digital marketing, as well as operational excellence across the Demand.io network. Jessica has experience as a content marketer and copywriter as a principal at Crexi and Evercast and at agencies Wicked+ and Digital Revenue Media. Jessica holds a BA in Communication from the University of Southern California.

Senior Taxonomist & Information Architect

Kelli Schall is a Senior Taxonomist & Information Architect at Demand.io. Kelli currently leads information design for CommerceIQ, our e-commerce ontology. Kelli started her career in library science and medical coding, and more recently was Senior Taxonomy Analyst for System1 where she led taxonomy design and development to support a $1 billion+ performance search business across sites like Answers.com, StartPage, and MapQuest. Kelli has a Master’s in Library & Information Science from San Jose State University and dual Bachelor’s degrees in Ecology and Evolutionary Biology and Feminist Studies from UC Santa Cruz.

eCommerce SEO Analyst

Zach Sidwell is an eCommerce SEO Analyst at Demand.io. Zach works at the intersection of SEO, growth product management, and data analysis to improve the SEO performance and usability of our websites. Zach brings a quantitative background in financial analysis as an Associate at private equity firm Kingfish Associates and Analyst at Valuation Research Corp. Zach has a Bachelor’s in Business Administration from Texas Tech University and a Bachelor’s in Business from John Cabot University in Rome.

Executive Assistant & Office Manager

Mariah serves as EA to our CEO and is responsible for our office operations, executive support, HR processes and culture development. Prior to joining us, Mariah was an Executive Assistant for event staffing company, 200 Proof, an assistant recruiter at Avenue Pacific, and served as a brand ambassador for Adidas, L’Oreal, Porsche and Nickelodeon. Mariah holds a Bachelor’s in Communications from McDaniel College.