Who we are

ZipfWorks is an e-commerce incubator. We see radical changes in how people shop, driven by rapid evolution in hardware and software which is upending the way we research, form brand affinities, and make purchases. At ZipfWorks, we build, scale, and operate forward-thinking digital ecosystems that help shoppers, brands, and influencers connect and thrive in this dynamic new economy.

Zipf's Law

Zipf's Law states that there is a mathematical consistency to the way humans collaborate and form communities. At ZipfWorks, we apply methods and best practices for product innovation to grow our shopping-related communities in a predictable manner with high visibility and minimal risk. There's no magic or wishful thinking in what we do. We observe, ideate, prototype, launch, and scale our services to achieve our mission of helping people grow and reach their potential.

Our goals

Our fundamental values


Innovate : make changes in something established, especially by introducing new methods, ideas, or products.
Our business model is founded on change. Technology changes the way people do things, technology changes industries and markets. Change is our opportunity to build new things that people and businesses adopt. To do this, we must innovate by building new types of products. We do this through experimentation, rapid development, constant feedback, and iteration.


Empowerment : the process of becoming stronger and more confident, especially in controlling one's life and claiming one's rights.
We help small, upstart, and sometimes even struggling new business and influencers ramp up to reach their next level of growth and development. Through well-designed and forward-thinking tools, we give them the power to increase their reach, leverage, and profits.

Continuous growth

Growth : development from a simpler to a more complex stage.
We see life as a continuous process of growth, which includes learning, development of skills, increase of size and reach, and progress towards goal. We grow everyday as creators, marketers, and developers, and we seek to help our community members grow as a result of participating in our communities.

Message from our CEO

I founded ZipfWorks as my way of making a positive contribution to the world while doing what I love: innovating and building products. Through the products we build and through our company values, I hope to build a legacy of growth and empowerment — I want everyone who touches ZipfWorks to gain something positive from their experience with us, whether you're a shopper, a small business, an up-and-coming influencer, or a member of our staff.
If you join our team, my focus will be to ensure that you become a more experienced, more capable professional than you were when you joined us. While employed with us, I will push you to learn, grow, and expand your horizons each and every day. I will challenge you with goals that challenge and stretch you, and entrust you with the freedom and flexibility to achieve them. What I'll ask in exchange is that you share my passion for doing great work, serving our users and partners with the highest standards of excellence, and putting the full force of your energy and passion into your job.
Whether you're a future partner, user, or member of our team, welcome to the idea of ZipfWorks - and I look forward to working with you!
— Michael Quoc, Founder and CEO