Who we are

ZipfWorks is an e-commerce incubator. We see radical changes in how people shop, driven by rapid evolution in hardware and software which is upending the way we research, form brand affinities, and make purchases. At ZipfWorks, we build, scale, and operate forward-thinking digital ecosystems that help shoppers, brands, and influencers connect and thrive in this dynamic new economy.

Zipf's Law

Zipf's Law conveys that there is a mathematical uniformity to the way humans collaborate and form communities. At ZipfWorks, we apply methods and best practices for product innovation to grow our shopping-related communities in a predictable manner with minimal risk. We observe, ideate, prototype, launch, and scale our services to achieve our mission of helping people grow and reach their potential. Learn more about Zipf's Law in this awesome video by Vsauce.

Our goals

Our fundamental values


Innovate : make changes in something established, especially by introducing new methods, ideas, or products.
Our business model is founded on the assumption of accelerating change. As technology changes the way we communicate, connect, research, and make decisions, ZipfWorks has an opportunity to create products that enable and extend these new behaviors. Through ideation, experimentation, and iteration, we're able to craft new digital platforms and experiences that help people shop smarter.


Empowerment : the process of becoming stronger and more confident, especially in controlling one's life and claiming one's rights.
We help small, upstart new e-commerce business ramp up to reach their next level of growth and development. We partner with small micro-influencers, giving them tools and resources they can use to propel themselves to the next phase of growth. We help consumers make smarter buying decisions and get maximum value out of their purchases. We believe that our success is rooted in our ability to empower our users to succeed.

Continuous growth

Growth : development from a simpler to a more complex stage.
Growth in knowledge, growth in relationships, growth in resources — growth is fundamental to everything we do as humans. We seek to grow as a company and as a team by providing platforms and resources that assist our users, partners, and community members in their own growth and development efforts.

Message from our CEO

I founded ZipfWorks as my way of making a positive contribution to the world while doing what I love: innovating and building products. Through the products we build and through our company values, I hope to build a legacy of growth and empowerment — I want everyone who touches ZipfWorks to gain something positive from their experience with us, whether you're a shopper, a small business, an up-and-coming influencer, or a member of our staff.
If you join our team, my focus will be to ensure that you become a more experienced, more capable professional than you were when you joined us. While employed with us, I will push you to learn, grow, and expand your horizons each and every day. I will challenge you with goals that challenge and stretch you, and entrust you with the freedom and flexibility to achieve them. What I'll ask in exchange is that you share my passion for doing great work, serving our users and partners with the highest standards of excellence, and putting the full force of your energy and passion into your job.
Whether you're a future partner, user, or member of our team, welcome to the idea of ZipfWorks - and I look forward to working with you!
— Michael Quoc, Founder and CEO